In 2003 a northerner and a londoner, one oozing with creative ideas the other with a hunger that couldn’t be filled by a three course meal, fresh out of university arrive for their first day at work.
Both handed buckets and keys to a couple of old run down cars, a telephone directory and an A-Z map, this was the initiation for a community fundraiser working for a humble Muslim charity. As the years progressed one became Head of Communications the other the Head of Fundraising, and together over the course of the next 10 years helped build the charity into the largest Muslim brand in the UK with a global footprint stretching from the streets of KL, to the metropolis of Toronto.
Both left and took on new adventures, however the friendship continued. Children were born, football was played and many an argument was had over which of the Khans was the ultimate Bollywood icon. But one thing remained missing from their lives, the joy of working together and building a brand. So one Friday evening during their weekly family get-together, an idea sparked. Both had spent their entire working lives engaging with the South Asian marketplace, and came to a realisation, their community is actively looking for alternative and quality offerings, whether that be in the form of fashion, entertainment, finance, food and beyond. Someone needed to take the initiative and connect the Asian world with the relevant brand and Friday Promotions was born.