What we do
We specialise in connecting brands to ethnically diverse markets by building deep meaningful links that form lasting relationships.
We believe strongly that diverse agencies like ours are best placed to build these connections so that those relationships are built on cooperation rather than exploitation. Our team has a combined experience of over 40 years in purpose-driven marketing. We deliver bespoke, award-winning campaigns and services for brands and charities who want to reach diverse communities and build real, lasting connections.
- We build connections by digging deep; we analyse audience behaviour and provide insight so that you can get a better understanding of the target market
- We build connections by touching hearts; by designing strategic plans and creative campaigns
- We build connections on a foundation of trust; by partnering with innovators and influencers from ethnic minorities to champion your brand
Times are changing; in the not-too-distant future ethnic minorities will become majorities in some areas of the UK. Now is the time to build connections, and we are here to help.
We can’t support you unless we know you; we take the time to understand you and your organisation and where you’re at. Then, we work with you to define what you need and how we can make it happen.
Some of the organisations we are proud to have worked with
We know what it’s like to feel like to be the only person of colour in the room. To walk into a supermarket and see celebratory banners announcing ‘Ramadan Mubarak’ in all their glory… draped over displays of bottles of beer.
There’s nothing quite so alienating as off-key marketing. It’s like someone’s talking to you in French, but insisting they’ve been speaking English the whole time. It just feels… off.
For 10 years, we – a Londerner and a Northerner named Basit and Adil – had been working in Marketing, Communications and Fundraising to build a humble charity into the largest Muslim brand in the UK.
We’d both spent our entire working lives building connections with the South Asian marketplace, and one Friday evening during our weekly family get-together, an idea sparked… We know that our communities are looking for an alternative, quality offerings; from food to fundraisers, from fashion to fun. And we knew that we were the ones who could connect ethnically diverse markets with the brands which could serve us best.
We know what it’s like to feel othered, and we also know that true connection is at the heart of breaking down prejudice and ignorance. Together, we work with brands to break down these barriers and build real connections.